This is something critical to remember when filming Facebook Live videos because you only have one take once you’re live! #5: Smile, and Be Properly Caffeinated!Īt Wistia, we film a LOT of videos in house, and one tip always provided by our video producers is to bring energy and speak with a smile.
This is such a nice way of sharing a part of Michelle’s world that a lot of her viewers can likely relate to, and seeing the connection between her and her father definitely evokes positive emotions from viewers. Check out the post below where they broadcasted a guest speaker from HubSpot to ensure those who weren’t able to attend in person could still get value out of her workshop on email marketing. As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it!Ī small marketing agency headquartered in Sarasota, FL does a great job at promoting and streaming their live events. Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event. #3: To Showcase an Event to People Who Couldn’t Attend In Real Lifeįacebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend. To nail this strategy, be consistent with the time and day of week you go live, feature hosts that aren’t afraid to show off their personalities, and ensure you have someone at the ready to monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself. Sephora provides a great example with their “Scouted by Sephora” series, where they share information around less well-known makeup products, and answer questions as they come up. The best strategy to do this effectively is to create a recurring series. This gives you an opportunity to engage with viewers when they’re most interested. Facebook Live allows you to answer your followers’ questions in real-time. Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page. Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. Below are five ways you should be using Facebook Live in your marketing campaigns: #1: To Connect with Your Audience in the Most Genuine, Human Way Possibleĭo you ever feel like your audience sees you as a corporate, stuffy robot? Well, there couldn’t be a better way to connect with your followers and potential customers than live video.
Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. Why (and How) You Should Use Facebook Liveīy now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagement than a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts, according to AdWeek. Page followers and visitors may get a notification when a page or individual is going live. Yet, the chances of seeing a video while it’s live are now higher since Facebook has updated their ranking algorithm to show more live videos that are streaming in real-time.īusinesses using Facebook live on their pages have the ability to customize and control their audience once it has ended.
Videos are eligible to show up in an individual’s news feed during the live event, as well as after the event has ended. Once a Facebook Live video is created it will reside on your page or profile for viewers who missed the live event to view.